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Wednesday, March 25th, 2009
Time Magazine Style & Design Issue April 09
Seattle-based designer Jamie Joseph was similarly committed to environmental issues, quietly letting her principles guide her long before eco-awareness made it to the Bergdorf Goodman crowd that’s now devoted to her work. And judging by her politics and her environmental commitment, she fits right in with the celebrities who wear Jamie Joseph on the red carpet, including Cameron Diaz and Naomi Watts. She drives a biodiesal car, uses compact fluorescent bulbs and cloth towels in the historic warehouse from which she runs her business and has been using reclaimed gold for close to a decade.
“It’s great that the whole green thing is in vogue now, but we’ve been thinking this way up here for a long time,” she says. “My husband, who’s also my business partner, has a degree in environmental science. I saw a documentary about mining years ago, and I was really disturbed. But I said, Well this is my passion-how am I going to address this? I started investigating. And there were vendors that I found where I could buy all-recycled gold.”
“Joseph also makes an effort to buy “conflict-free” gemstones-those that aren’t sold to fund wars or mined by exploited workers in unethical ways-from reliable dealers and often uses less rare, large-scale stones like rose quartz and chalcedony with tiny accents of diamonds. “We work with small owner-operated vendors that have similar beliefs and try to build a community around that,” she says. “The whole gemstone industry, it’s a little like the used-car business. You’ve got to know and trust your vendors. We make a point at least once a year of meeting face to face with people. Before I buy a stone from someone, I have to have an interview first. I want to make sure they’re not out raping the land.”
